Redcare Pharmacy (Shopapotheke) - Transforming their e-commerce shops into a new world

Redcare Pharmacy (Shopapotheke) is a symbol of convenience and care, providing an extensive selection of medicines, supplies, and healthcare essentials. As Europe's leading online pharmacy, Redcare swiftly delivers vital medicines to your doorstep, ensuring your well-being is easily accessible.
The Deliverables
- Product and Strategy
- UX/UI Design
- Scaleable Design System for internal use
- Web App Development (React / Next.js) for all their webshops (shop-apotheke.com)
- Corporate Website Relaunch (redcare-pharmacy.com)
The Challenge
Redcare partnered with MVST. to achieve a unified design across all their European e-commerce shops, emphasizing user-friendly navigation for individuals of all ages. Collaborating closely, we undertook a redesign from scratch to ensure seamless usability and accessibility.
Our solution
To elevate Redcare's brand presence, we carried out a significant rebranding initiative. With Redcare, we relaunched all their European shops, optimizing the whole user journey, from their start page, product detail pages to their checkout flows. We also revamped fonts, colors, and the logo to align with the new brand identity. This resulted in a shop experience that's incredibly intuitive and user-friendly.

The Results
The outcome speaks for itself: Visionary designs, an internal scalable design system, and a redesigned corporate website. Beyond that, we supported the redesign of the e-commerce shop across five different countries, a transformation that drove a remarkable 49% growth in sales and helped Redcare reach a record 10.8 million active customers. With a modern palette of beautiful peach colors, Redcare (Shop Apotheke) is now positioned to deliver an exceptional shopping experience at scale.

Product Walkthrough with our Product Designer
Our Product Designer takes you behind the scenes, exploring the intricacies of our collaboration with Redcare Pharmacy (Shopapotheke). Delve into the design decisions and strategies that shaped the creation of their visionary digital experience.
BlogBits und Bytes voller digitaler Einblicke.
Impulse, frische Ideen und echte Einblicke. Inspiration für dein nächstes Projekt.