Vobahome – Elevating Real Estate Transactions with a New Digital Presence

Specializing in partial property sales, Vobahome helps homeowners unlock equity while maintaining residency. They needed a dedicated webpage for Rückmietverkauf, a real estate model where homeowners sell their property but lease it back.

The Deliverables

• UX/UI Design
• Software Development
• Product Management
• Calculator and Sales Funnel Optimization

The Challenge

Vobahome, a subsidiary of Vereinigte Volksbank Raiffeisenbank eG, specializes in real estate solutions for homeowners 60+. While offering innovative products like Rückmietverkauf (sale-and-leaseback), they lacked a dedicated webpage to showcase this offering and drive conversions. They needed a seamless, high-converting landing page with a user-friendly calculator and an optimized lead capture system.

The Solution

We designed and developed a modern, responsive webpage using Storyblok & Vercel, aligning it with Vobahome’s branding and business goals. To enhance user experience and engagement, we implemented an interactive calculator that simplifies financial estimations. Additionally, we optimized the Sales Funnel, ensuring a seamless lead generation process.

For analytics and lead management, we integrated Google Analytics and Google Sheets, with a planned migration to Salesforce for improved CRM capabilities.

The Results

• A fully functional Vobahome Rückmietverkauf page
• Enhanced user experience with an intuitive calculator
• Optimized lead funnel, improving customer acquisition
• Strong foundation for upcoming Teilverkauf page, which will expand Vobahome’s online presence

🔹 Performance Metrics

🚀94 Overall Page Performance
♿ 96 Accessibility
✔ 100 Best Practices
🔍 100 SEO