Liesl – Connecting Owners & Sitters Through a Seamless Website

Founded by Swiss entrepreneurs Salar Bahrampoori and Tobias Saurer, and named after Salar’s dog Liesl, the platform is on a mission to make dog care simple and trustworthy.Together with the Liesl team, MVST designed and built a website that highlights sitter discovery, credibility, and onboarding, ensuring owners feel safe and sitters see clear value.

The Deliverables

• UX/UI Design
• Software Development
• Product Management
• Website

The Challenge

Dog owners needed confidence to leave their pets with new sitters, while sitters wanted transparency and flexibility. The website had to establish trust, explain services at a glance, and make the sitter onboarding journey seamless, all under a tight deadline before Liesl’s national TV feature.

The Solution

We delivered a website that works as both a conversion engine for sitters and a trust anchor for owners.

• Clear navigation: dog walking, day care, overnight stays, house sitting
• Dedicated “Become a Sitter” flow with pricing & earning visibility
• “About Us” page highlighting Liesl’s story and mission
• Trust signals: sitter verification, Liesl-Garantie, fair booking policies
• Responsive and polished design consistent with the app

The Results

The fully live website went online just in time for Liesl’s national media coverage, boosting traffic and engagement from day one.

• 383 website visits (235 unique) within the first day of launch
• Strong sitter acquisition funnel via new pages (“About Us” & “Become a Sitter”)
• Established credibility with verification and guarantee features
• Positioned Liesl as a professional, trustworthy brand in Swiss pet care