Hoyer - From Legacy App to User-Centered Mobility Companion

Together with MVST, Hoyer relaunched its mobile app to align with a new corporate identity and deliver a modern, user-first digital experience. The result: a clearer, more intuitive app that quickly resonated with users and doubled adoption within days of launch.

The Deliverables

• Product strategy & app relaunch concept
• UX/UI design aligned with new corporate identity
• iOS & Android app development
• Feature optimization & usability improvements
• App Store & Google Play launch support

The Challenge

Hoyer’s existing app no longer met user expectations, was visually outdated, and struggled to support a growing, diverse customer base. As part of a broader brand refresh, the app needed a fundamental rethink to regain relevance, clarity, and daily usefulness for all users.

The Solution

MVST partnered closely with Hoyer to rethink the app from the end user’s perspective, focusing on simplicity, clarity, and real-world usability. Existing features were refined while new value-adding functions were introduced to create a reliable digital companion in the Hoyer ecosystem.

• Redesigned dashboard with all key information at a glance
• Optimized fuel station finder with advanced filters
• Favorite and nearby station visibility
• Improved dynamic PIN functionality
• Integrated offers, coupons, and fuel discounts
• Strong focus on intuitive navigation and accessibility

The Results

The relaunch delivered immediate impact and validated the strategic shift toward a user-centered product.

• User numbers doubled shortly after launch
• Significantly improved usability and clarity
• Strong positive early user feedback
• A scalable foundation for future feature expansion
• Continued trusted partnership post-launch

The Hoyer App in Action

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