Question 1

Can existing data be reused, or does tracking need to start over?

Accepted Answer

It depends on how it was collected, messy or inconsistent tracking often needs to be rebuilt, but the underlying data sources (app, backend, CRM) can usually be reconnected rather than replaced.

Question 2

Should a startup invest in product analytics early, or wait?

Accepted Answer

The earlier you set up clean tracking, the less historical data you lose, retrofitting tracking later means you can't answer questions about how users behaved before you started measuring.

Question 3

What tools are used for product analytics?

Accepted Answer

The most common tools are Amplitude, Mixpanel, and Segment for tracking, paired with Looker Studio or a data warehouse for reporting.

Question 4

What's the difference between product analytics and marketing analytics (GA4)?

Accepted Answer

Marketing analytics (like GA4) focuses on how people arrive at your product - traffic, campaigns, channels. Product analytics focuses on what happens after they're in - which features they use, where they drop off, and what makes them stay.

Question 5

What is product analytics?

Accepted Answer

Product analytics is the practice of tracking how people actually use a digital product like clicks, events, and flows, and using that data to decide what to build, fix, or change next.

Question 6

What does it mean to move to a headless CMS?

Accepted Answer

A headless CMS separates content management from how it's displayed. Instead of one system controlling both your content and your website's design, content lives independently and can be delivered to any frontend, a website, an app, or other channels, through an API. Storyblok is one of the leading headless CMS platforms.

Question 7

How long does a Storyblok project take?

Accepted Answer

Timelines vary based on scope and complexity. Our proof-of-concept approach means you'll see working results early, with a full timeline confirmed once we understand your specific setup.

Question 8

How much does a Storyblok project cost?

Accepted Answer

It depends on scope, a content migration looks very different from a full custom build. Get in touch and we'll give you a real estimate after a short discovery call.

Question 9

Does Storyblok work with e-commerce platforms like Shopify or commercetools?

Accepted Answer

Yes. Storyblok is API-first, which means it connects cleanly to Shopify, commercetools, and other tools already in your stack,  letting you manage content and commerce data separately while keeping them in sync.

Question 10

Can marketing teams use Storyblok without a developer?

Accepted Answer

Yes, that's one of Storyblok's core strengths. Its Visual Editor lets marketing and content teams create and update pages directly, using pre-built components, without touching code.

Question 11

Why choose Storyblok over WordPress?

Accepted Answer

Storyblok separates content management from the frontend, avoiding the performance and security issues that come with plugin-heavy systems like WordPress. Teams manage content through a visual editor without needing developer support for every change.

Question 12

How does a WordPress-to-Storyblok migration work?

Accepted Answer

We recommend a step-by-step approach: starting with a proof of concept for the most important pages, followed by the full migration. This keeps your existing presence stable during the transition while we build a clean structure and content models in Storyblok.

Question 13

Is MVST an official Storyblok Partner?

Accepted Answer

Yes, MVST is a Storyblok Gold Partner. This partnership tier confirms experience with enterprise projects and direct access to the Storyblok team for technical support and best practices.

Question 14

What is Storyblok?

Accepted Answer

Storyblok is a headless CMS that separates content management from presentation. Marketing teams can manage content independently from development, while content is flexibly delivered across web, mobile, and other channels.

Question 15

Can a prototype built with AI tools be made production-ready?

Accepted Answer

Yes. Many apps built with AI coding tools or vibe coding can be prepared for production with proper security checks, infrastructure configuration, and architecture improvements. This process helps turn a fast prototype into a stable, launch-ready product.

Question 16

What should be checked before launching an AI-built app?

Accepted Answer

Before launching an AI-built product, teams should review infrastructure configuration, authentication flows, API exposure, data storage, and GDPR compliance. These checks help ensure the product is production-ready and secure.

Question 17

What security risks exist in AI-built or vibe-coded applications?

Accepted Answer

Common risks include exposed environment variables, unsecured APIs, public database access, and missing authentication controls. These issues often appear in quickly built MVPs created with AI coding tools or app builders.

Question 18

Is it safe to launch an app built with AI tools or vibe coding?

Accepted Answer

Many AI-built or vibe-coded apps work well as prototypes but may expose risks before launch. Common issues include exposed API keys, insecure authentication, or misconfigured databases. A launch readiness review ensures the app is secure, stable, and ready for real users.

Question 19

What qualities do you look for in new team members?

Accepted Answer

Proactivity, ownership, collaboration, and a drive to build meaningful digital products.

Question 20

How often does the team meet in person?

Accepted Answer

We host an annual offsite, regular team events, and encourage visits between our hubs with a dedicated travel budget.

Question 21

How does MVST support career growth?

Accepted Answer

We provide a career development budget, mentoring, and opportunities to work on innovative projects that expand your skill set.

Question 22

Do I need to speak German to work at MVST?

Accepted Answer

No. Our company language is English, though some roles may require German depending on the project.

Question 23

How do you ensure product quality?

Accepted Answer

Through iterative reviews, rigorous testing, and close client collaboration at every stage.

Question 24

Do you work with companies outside Germany?

Accepted Answer

Yes. With teams in Munich, Barcelona, and remote offices worldwide, we collaborate with partners across Europe, the US, and beyond.

Question 25

What project sizes do you usually take on?

Accepted Answer

From lean MVPs to enterprise‑scale platforms, we adapt our teams and processes to your project’s scope.