Marketing analytics (like GA4) focuses on how people arrive at your product - traffic, campaigns, channels. Product analytics focuses on what happens after they're in - which features they use, where they drop off, and what makes them stay.
Marketing analytics (like GA4) focuses on how people arrive at your product - traffic, campaigns, channels. Product analytics focuses on what happens after they're in - which features they use, where they drop off, and what makes them stay.