Project Achievements
MVST is an owner-managed agency based in Munich and Barcelona. We are an international team focusing on the design and development of exceptional solutions for our clients. We create custom digital products from strategy to launch, trusted by brands like Swisscom, Allianz, and Mentessa.
To achieve the best possible outcome, we always focus on the specific needs of our clients, working very closely through our iterative and agile processes of creation.
About MVST
MVST is an owner-managed agency based in Munich and Barcelona. We are an international team focusing on the design and development of exceptional solutions for our clients. We create custom digital products from strategy to launch, trusted by brands like Swisscom, Allianz, and Mentessa. To achieve the best possible outcome, we always focus on the specific needs of our clients, working very closely through our iterative and agile processes of creation.
““Die MVST GmbH hat unserem Businesskonzept für Mentessa mit ihrer UX Expertise den letzten Schliff verpasst! Die fertige Anwendung ist eine Plattform um Teams und Netzwerke zu verbinden - ganz einfach remote.””
Dr. Tina Ruseva, Gründerin & CEO bei Mentessa
About Agrilution
FOUNDED
2013
EMPLOYEES
61
BASED
MUNICH
PRODUCED
EUROPE
GROUP
MIELE
“Enable people to grow the freshest greens - right in their own home”
Agrilution is a startup from Munich in the field of vertical farming. The brand has a bright vision: Enable people to grow their own greens full of nutrients at home. Back in the day, founder Max Loessl started exploring the topics of environmental protection and nutrition at a young age and discovered vertical farming along the way. In 2013, he and his co-founder Philipp built the first prototype of the Plantcube, which was designed to enable vertical farming at home. In 2019, the technical masterpiece was launched on the market.
The Agrilution Plantcube
For each type of plant, special parameters are stored, and accordingly, the Plantcube knows when and how much watering is needed, what light conditions the plants require, and what temperature should prevail at what time. In other words, the Plantcube is a closed system that takes full care of the growth of lettuces, herbs, micorgreens and even chilis and tomatoes.
“"The Plantcube enables you to grow your own fresh and tasty salads, herbs and microgreens at the point of consumption, in your own home - more conveniently and efficiently than ever before. As a central interface to control, inform and shop, we want to offer an app that is perfectly user-friendly. In our project with MVST, we found an optimal solution for Agrilution and the users of our Plantcubes." ”
Moritz Green, Product Manager at Agrilution
The Challenge
To monitor the status of the cube, the different plants, and the harvesting, a mobile app was needed. As the current app did not meet the expectations of the brand, they commissioned MVST to build the new associated mobile app from concept to launch. To ensure brand consistency, we also took care of the new website, included the new design and created some marketing assets.
The Goals
Improve UI & UX
Optimize the User Experience and revamp the design
Optimize shop system
Improve the online shop system
Include subscription
Include a subscription model for the Seedbars
Ensure Scaleability
Ensure the app matches current and future requirements
The Phases
Concept phase
Optimize the User Experience and revamp the design
First, we went into the concept and planning phase of the app. This is where we developed the idea and defined the purpose of the product. Therefore we took a closer look at the identity, mission and goals of Agrilution and investigated the brand’s positioning and pain points. Especially within this step of our project, we worked very closely with several teams at Agilution in order to fully understand the requirements and wishes.
Design phase
Include a subscription model for the Seedbars
Therefore we took a closer look at the identity, mission and goals of Agrilution and investigated the brand’s positioning and pain points. Especially within this step of our project, we worked very closely with several teams at Agilution in order to fully understand the requirements and wishes. First, we went into the concept and planning phase of the app. This is where we developed the idea and defined the purpose of the product.
Development phase
Ensure the app matches current and future requirements
First, we went into the concept and planning phase of the app. This is where we developed the idea and defined the purpose of the product. Therefore we took a closer look at the identity, mission and goals of Agrilution and investigated the brand’s positioning and pain points. Especially within this step of our project, we worked very closely with several teams at Agilution in order to fully understand the requirements and wishes.
April 6
Kick-off
Setting up the project structure, communication channels and define the projects milestones
May 5
Concept & planning
Conceptualize the Ideas, create wireframes and mockups, define product features
June 2
Design
Create visual Layout of the Website, the App and the Assets
September 4
Development
Setup of the Infrastructure, build the product, start our 2 week sprint rythm
Products built
Mobile app
Together, we developed a mobile app for Android and iOS that serves as the control center for the Plantcube. The solution combines smart features with a user-centric UI and UX. The scalable product is ready for any new challenge and development of the company.
Project Team
MVST
Amine
Fullstack Developer
Agrilution
Moritz Green
Product Manager at Agrilution
Services provided
– From Idea to Launch
Products we created with our partners.
– It's a hassle free process at MVST.
